A practical guide to how to read a pakistani designer collection before buying from it, with specific advice on lookbook versus product page, fabric and embelli

Zainab Noor · 13 Sep 2026 · 16 min

Runway

Luxury pret versus formal wear: what Pakistani labels mean

A plain-language explanation of Pakistani luxury pret and formal wear that focuses on production, alteration and occasion value.

Ayesha Khan · 26 Jun 2026 · 2 min

Runway

What to wear to a Pakistani walima as a guest

A reception-focused guide to choosing formality, fabric and comfort for a Pakistani walima without dressing by cliché.

Ayesha Khan · 19 Jun 2026 · 2 min

Runway

How to buy an original Pakistani designer suit online

A practical authenticity trail for checking the product code, seller, components, price and paperwork before buying Pakistani designer clothes online.

Ayesha Khan · 15 Jun 2026 · 2 min

Runway

Pakistani fashion boutiques in Houston and Dallas

Houston try-ons, Dallas shipping, bridal studios, and brand-direct orders are different services—shortlist Texas Pakistani boutiques without confusing them.

Ayesha Khan · 1 Jun 2026 · 7 min

Runway

Pakistani fashion brands with a direct UK shopping route

Direct storefronts and authorised UK retailers for shoppers who want clearer provenance, collection context, and fulfilment responsibility.

Ayesha Khan · 27 May 2026 · 4 min

Runway

UK shops for Pakistani wedding-guest clothes

Where to find a mehndi, nikah, baraat, or walima outfit in Britain without accidentally buying bridal weight.

Ayesha Khan · 8 May 2026 · 4 min

Runway

Ten clothing brands Pakistan actually buys

An honest map of who is for lawn, who is for a walima, and who is for Tuesday — without a press release in the way.

Ayesha Khan · 25 Mar 2026 · 6 min

Runway

What the runway owed the street this season

Fashion week in Karachi and Lahore is a theatre. We asked which looks actually made it into shops — and which were only ever going to live on a phone.

Ayesha Khan · 23 Feb 2026 · 4 min

Runway

Sapphire: textiles, retail, and the making of a fashion brand

Sapphire sits where textile manufacturing, accessible fashion retail and fast seasonal turnover meet. That supply-chain relationship is more revealing than another campaign review.

Ayesha Khan · 21 Jan 2026 · 3 min

Runway

Sana Safinaz: design partnership, retail, and brand evolution

Sana Safinaz is a design partnership whose influence spans couture aspiration, lawn-season spectacle and a retail machine selling clothes for ordinary calendars.

Ayesha Khan · 20 Jan 2026 · 3 min

Runway

Khaadi: how a Pakistani textile brand built a global retail identity

Khaadi’s importance lies in turning handwoven-textile language into a scalable retail environment—then learning what gets gained and flattened when craft becomes a global brand.

Ayesha Khan · 13 Jan 2026 · 3 min

Runway

How to inspect a Pakistani lawn suit before keeping it

The first inspection of a lawn suit should happen before the tags come off: in daylight, with the pieces separated and the printed layout compared to the cutting diagram.

Ayesha Khan · 28 Dec 2025 · 3 min